![]() ![]() ![]() Plus, audiobook subscription customers can try the service free for 30 days.The program’s benefits can add up quickly for frequent Walmart shoppers.įree shipping and delivery. To kick off Walmart eBooks’ launch, the retailer is offering new customers $10 off their first a la carte e-book or audiobook. The devices also come in different screen sizes and price points, starting at $99.Īccess to a selection of e-books could also help Walmart later on flesh out its own Amazon Prime competitor – something that seems even more likely, given reports that Walmart is now working on its own streaming video service (outside of Vudu) that could become a part of some such program. For example, some are waterproofed, perfect for poolside or bathtime reading. Meanwhile, Kobo Aura devices are decent products. But customers – especially the value-minded customers who tend to shop Walmart – may not care where the e-books come from, if they cost less. Obviously, Walmart’s partnership with Rakuten is a way for the retailer to better compete with Amazon, when it doesn’t build its own e-readers and tablet devices, or offer its own e-books and audiobooks catalog. Together, we can provide even more people with a great reading experience, whether that’s print, digital or both.” “That’s why we’re excited to partner with Walmart as we grow in the U.S. “Although we are a company that focuses on selling a digital product, retailers and store experiences have always been an important part of the mix in every country we operate in,” said Michael Tamblyn, Rakuten Kobo President and CEO, in a statement. Today, its content reaches 190 countries, and has localized stores in 24. The company, founded in 2009, was built with the goal of operating in multiple markets worldwide, including in different languages and currencies. Rakuten says its relationship with Walmart is part of the company’s larger vision to serve a worldwide audience. Instead, the e-books can be accessed through co-branded iOS and Android apps, which also launched today. Today, customers will see a variety of Kobo e-readers for sale on Walmart’s e-commerce site, and later this week, Kobo Aura e-readers will hit 1,000 stores.īut customers won’t need to own a Kobo device to read these titles. Walmart will also sell Rakuten-owned Kobo e-readers both online and in stores. The cards will roll out to 3,500 Walmart stores starting this week. These cards will be for popular books, like The Power of Now by Eckhart Tolle, Astrophysics for People in a Hurry by Neil deGrasse-Tyson and Capital Gaines by Chip Gaines. The company says it will sell nearly 40 titles in stores by way of digital books cards. In addition, Walmart aims to capitalize on its brick-and-mortar stores to help boost Walmart eBooks. ![]() While Audible subscriptions start at $14.95 per month for one audiobook, Walmart’s subscription is only $9.99 per month for the same. However, Walmart is undercutting Amazon on pricing. The new site, called Walmart eBooks, includes a library of over 6 million titles ranging from NYT best-sellers to indie titles and children’s books.Īnd similar to Amazon’s Audible, Walmart will also now offer a monthly audiobook subscription service. ![]() Today, Walmart is capitalizing on that relationship with the launch of a full e-book and audiobook catalog on, alongside its assortment of physical books. In January, Walmart partnered with Japanese e-commerce giant Rakuten on online grocery in Japan, as well as the sale of audiobooks, e-books, and e-readers in the U.S. ![]()
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